Maxlion
Why Maxlion Why Maxlion

Why Maxlion

Company

Maxlion

Zhejiang Maxlion Forklift Manufacturing Co., Ltd. is a professional forklift manufacturer integrating R&D, manufacturing, sales, and service. Established in 2019, the company brings together a team of industry experts with nearly 20 years of experience in the material handling sector. With a complete industrial chain covering engineering design, production, marketing, after-sales service, and OEM solutions, Maxlion has positioned itself as a comprehensive and capable enterprise.
Currently, the company has over 100 employees, including 15 professional engineers, and holds 18 national patents spanning invention, utility model, and design patents.
The year 2024 marks a significant milestone in the company's development. In June, Maxlion Intelligent secured industrial land in Haining High-Tech Zone, Zhejiang, and officially launched the construction of a new factory in July. With a total investment of RMB 120 million, the project covers an area of approximately 20,000 square meters and is planned to achieve an annual production capacity of 8,000 units of new energy and specialized forklifts. The facility is expected to be completed and put into operation by July 2025.
Meanwhile, Maxlion has successfully registered its brand trademark in over 20 countries and regions, including the European Union, the United States, Australia, Algeria, and Brazil, marking significant progress in its global strategic layout.
Our Product Range Covers Five Major Categories:
• 1.8T–12T Internal Combustion Forklifts
• 1.5T–3.8T New Li-ion Battery Electric Forklifts
• 1.8T–3.5T Rough Terrain Forklifts
• 1.5T–3.0T Compact Tele-trucks
• 3.5T–5.0T Side Loaders
Adhering to the philosophy of "Innovation-driven, Quality-oriented," Maxlion continues to optimize traditional products while focusing on the development of new energy and specialized forklifts. We are customer-focused and committed to delivering high-value solutions and comprehensive professional services. We look forward to working hand-in-hand with global partners to build a brighter future for the material handling industry.

20

Years of experience

100

Employees

20,000

Total floor area

Core Values

Professional

Experienced Team

Professional Industry Background

Focus On Niche Areas

Efficient

Effective Communication

Reasonable Division Of Labor

Teamwork

Standardized Management

Innovative

Management Innovation

Product Innovation

Service Innovation

Model Innovation

3G Standard

Good Products

Good Price

Good Service

Founder's profile

Mr. Barry Su, one of the founders and shareholders of Zhejiang Maximal Forklift Co., Ltd., holds an MBA from Zhejiang University and has been in the forklift industry for over 20 years. He has accumulated extensive experience in factory management, product development, corporate operations, and international business negotiation.

Career Milestones

2004-2006

Worked at Zhejiang Hangcha Import & Export Co., Ltd. as a Southeast Asia project manager, achieving significant sales success in the region.

2006

Co-founded Zhejiang Maximal Forklift Co., Ltd. and continues to serve as a shareholder. Under his leadership

2007-2010

Maximal became the third-largest forklift exporter in China, earning the reputation of an industry "dark horse."

2010-2013

Led the development of 2WD and 4WD rough terrain forklifts, introducing China’s first hydraulic 4WD system with multiple technical patents.

2013

Partnered with Sir Neville Bowman-Shaw DL to introduce the SAMUK brand to China, establishing Hangzhou SAMUK Forklift Co., Ltd., where Mr. Barry Su served as General Manager. In the same year, Mr. Barry Su was promoted to Special Assistant to the Chairman and Vice President of Operations, where he participated in factory operation management and was in charge of production, administrative personnel, quality control, and purchasing departments.

2015-2019

Mr. Barry Su was fully responsible for the HYUNDAI forklift ODM project cooperation. During the cooperation, the two parties reached an extensive consensus on business terms, product development, quality management and delivery management, and established a good partnership.

2015-2018

Managed the acquisition of Maximal by the Hyster-Yale Group, which acquired 75% ownership. Mr. Barry Su became a shareholder and Vice President of Operations for the joint venture HYM.

2021

Following reorganization, Mr. Barry Su established Zhejiang Maximal Import & Export Co., Ltd., focusing on international markets.

2021-2023

Developed a new generation of compact tele-trucks, received over 200 orders across North American and European markets.

2024

Founded Zhejiang Maxlion Intelligent Equipment Co., Ltd., with theMAXLION brand successfully registered in more than a dozen countries.Construction of a new factory began in July 2024 in the Haining High-tech Zonewith completion expected in May 2025.

October 2024

Launched the MASS system to enhance after-sales service, including spare parts procurement, customer support, and data management.

A new journey has begun-we look forward to your collaboration and support.

Our Team

Maxlion

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Careers

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Senior Sales Manager Sales South America Apply Now